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Dao Pham, Founder

"Beauty is subjective. My goal is not only to enhance outer beauty -- but inner beauty as well. When we look better, we feel better and who doesn't want to feel better?" - Dao Pham

Dao first opened her doors for business in August 2016. She received her permanent makeup training in Los Angeles, CA and since has acquired her New Mexico license and training as well.

Born and raised in Albuquerque, New Mexico, Dao attended the University of New Mexico and received her Bachelor of Arts in Communication and Master of Arts in Organization, Information, Learning Sciences.

Having much difficulty finding the "perfect job", Dao decided that she would venture out of her comfort zone and explore her creative side. She learned at a young age that if she didn't work towards her own goal, one day someone would hire her to work towards their goals. 

At the time when Microblading was surfacing, Dao saw an opportunity to bring something new and exciting to New Mexico. Exhausting all her savings, she applied to permanent makeup school, bought an Amtrak ticket (because it was much cheaper than a plane ticket) to travel 16 hours to Los Angeles, and has never looked back.

Not only has she fallen in love with her craft and art, she feels a great sense of gratification being able to help others that come for something beyond outer beauty.

Dao enjoys giving back to the community by providing green procedures for Alopecia or Cancer patients.

"I truly love what I do and feel so blessed to be able to meet so many great people everyday."